Search Engine Optimization (SEO) is by far the most important function of Internet marketing.

Search Engine Optimization is merely the art and science of making web pages appear attractive to the search engines so you will rank well for keywords related to your niche. SEO is an ongoing process of tweaking your website, getting high placement in search engines at search phrases, relevant to your web contents.

As a website owner you want search engines like Google, Yahoo, and MSN to rank you highly. Google decides which websites show up in those results based on a proprietary formula or algorithm. Google and other search engines carefully guard the algorithms that determine ranking to prevent manipulation.

Keywords within content is what drives search engines to your website. Search engines favors cleanly marked-up sites with solid content. Top rankings for popular keywords can bring hundreds of visitors to your site each and every day. So content, when sprinkled appropriately with keyword phrases will feed search engine spiders.

The key then is to make it easy for search engines to figure out what your site is about. Here some tips to make your site friendlier to the search engines.

Search Engine Optimization tips to identify several factors that help internet websites rank well:

Each page of your site should target a different keyword. Distinction such as, sail boats, canoes, power boats, etc.
Each page should target a single keyword phrase and that keyword should be featured prominently throughout that web page.

Place your keyword in each of the following places:

- title of your page

- description of your page

- header of the page (H1 tag)

- alt tag embedded in an image

- anchor test of a link

- bold somewhere in your text

Use your keyword phrase throughout the text, with good writing style. However, use common sense and discretion. Going overboard and packing your keyword phrase everywhere is called “keyword stuffing” and could cause the search engines to drop ranking significantly.

These simple on-page SEO tips will help you get top rankings for many long tail keyword phrases. But for more competitive keywords you’ll need tools like Keyword Elite and lots of backlinks.